Legal
Privacy Notice
Last updated: July 2026
Visual Minds Learning, LLC ("VML," "we," "our," or "us") is the data controller of the personal information collected through visualmindslearning.com and the VPA™ tools. This notice explains what we collect, how we use it, who we share it with, and the choices you have.
Information we collect
- Account data: name, email address, hashed password, and (if you sign in with Google) the identifiers Google returns.
- Content you submit: newsletter sign-ups, contact-form messages, VPA™ assessment inputs and generated reports, workshop and consulting inquiries.
- Order and support data: plan tier, subscription status, and support messages. Payment card details are collected by Stripe, not by us.
- Technical data: IP address, device and browser type, pages visited, and referring URL, collected via privacy-friendly analytics.
How we use it
- To create and secure your account and deliver the paid features you purchased (contract).
- To respond to inquiries, provide support, and fulfill requests (contract).
- To send the newsletter and educational updates you opted into (consent).
- To detect and prevent fraud, abuse, and security incidents (legitimate interests).
- To improve the site, courses, and resources (legitimate interests).
- To comply with legal obligations, including tax and accounting (legal obligation).
Who we share it with
We do not sell your personal information. We share it only with the categories of recipients listed below, and only as needed:
- Payment processor — Stripe, Inc. Stripe handles checkout, card processing, subscription billing, and receipts for our orders. When you buy, Stripe collects your payment information and, as required, name, email, and billing address directly from you. See Stripe's Privacy Notice.
- Hosting and infrastructure providers that operate our website, database, authentication, and email delivery.
- Analytics providers that give us aggregate usage information.
- Professional advisers (legal, accounting) where necessary.
- Authorities where required by law or to protect rights, safety, or property.
Data retention
We keep account and order data for as long as your account is active and for a reasonable period after closure to comply with legal, tax, and accounting obligations (typically up to 7 years). Newsletter records are kept until you unsubscribe. Aggregated analytics data may be retained longer as it does not identify you.
Your rights
Subject to your local law, you may request access to, correction of, or deletion of your personal information; ask us to restrict or object to certain processing; withdraw consent for marketing; and request portability of the data you provided. You can also unsubscribe from any marketing email using the link in that email. To exercise these rights, reach us via the Contact page. If you are in the UK or EEA, you have the right to complain to your local supervisory authority.
International transfers
Our service providers may process data outside your country of residence, including in the United States. Where required, we rely on appropriate safeguards (such as Standard Contractual Clauses or an adequacy decision) to protect that data.
Security
We use appropriate technical and organizational measures — including encryption in transit, access controls, and least-privilege administration — to protect your information. No system is 100% secure, but we work to keep yours safe.
Cookies
We use a small number of cookies and similar technologies: essential cookies to keep you signed in and to remember your preferences, and privacy-friendly analytics cookies. You can manage cookies through your browser settings.
Children
The Service is intended for professional use by adults. It is not directed at children under 13, and we do not knowingly collect information from them.
Changes
We may update this notice from time to time. Material changes will be posted here with a new "Last updated" date.
Contact
Questions about this notice? Reach us via the Contact page.